Those I’ll claim for games I might have tried for five minutes and likely will never return to. Now one difference from Twitch is the Amazon Prime rewards. But that’s me and obviously not the Twitch crowd. I want to play the game, not watch someone else play the game. But then, I very rarely watch a streamer. I’ll jump through the hoops for the freebies, but I’ll be damned if I’ll pay a sub to a streamer I don’t care about. Now, I’ll do this for the freebies, but I won’t buy Twitch subs for others as Blizzard set up with the Dragonflight launch. I’ll do the Twitch viewing - browser with a separate window minimized and muted, overnight if need be - for games I have actively played. (As a funny side note, you can stream it yourself and monitor your own stream to get the freebie – that’s how I got the last 3 drops. I think for Blizzard specifically, they’re trying to grease the wheels any chance they get, and putting old/hard-to-get/expensive WoW TCG items and stuff that feels cash-shoppy in nature as freebies for watching someone play also buys goodwill from a playerbase that lacks it to varying degrees for Blizzard because of the, well, everything the last few years. Streamers who want to stream the game have an incentive to do so, it drives up the popularity of the game on Twitch (which is sometimes referenced as a bastardized measure of success for the game itself), and there’s an off chance that a lapsed player or newbie might see a stream and decide it looks fun enough to get into the game. My hunch is that it is just an engagement/marketing push in every way. I would be more readily convinced that some marketing VP is desperate to keep engagement with Dragonflight up lest it become another Shadowlands, so is willing to throw resources into anything with a chance to help.Īnyway, Twitch drop events are a thing, I am just not sure what level of impact they have on the streamers or the games that promote them. Or I supposed it could be just good will, but that is a tough call to make given what we have heard about Blizzard over the last couple of years.
WoW isn’t Among Us, a hidden gem to be discovered. It is a thing, but nobody can quantify how much impact it really has on an already popular title. But I suspect that that influence is grossly over estimated as often as it is completely dismissed. There is some level of correlation between having the focus of some major streamers and the level of attention a game can hold onto. I guess it could be a bid by Blizzard to keep their streamers engaged with the Dragonflight expansion. In the end this feels like it barely adds up to a “tear drops in the rain” level of effect. I guess that will help them with their MAU metric, but that is such a bullshit measurement the way they use it across all their titles that it would be strictly masturbatory if that was what they were after. Blizzard didn’t get anything further from me save a login to retail WoW. I did the Lost Ark drops because we were active in the game at the time, but haven’t done any since.Īnd I only did the WoW drop because I was already subscribed and playing WoW Classic. But the target audience was really people who already owned the game and were playing it. The game company itself got a bit of attention for their product. I wasn’t going to follow or subscribe or mash any other further buttons. My relationship with them was strictly transactional I will have your stream on my screen for a set amount of time for in exchange for whatever the company was offering. The Twitch streamers with drops enabled got a boost to their viewership numbers, and probably got a some more people following their channel, but I suspect that there wasn’t much of a change to subscribers.
I got some things, some streamers got some more viewers briefly, and some video games go a little more attention… but did anything really change? I did the same thing for those, found a Twitch channel that had drops enabled and left it on in the background muted and stayed there until the timer was done. The others are from Lost Ark, which we were playing last year at this time. I think I made an account at one point, but never got beyond that. It is hard to read, but there is an Albion Online loot drop in that mix, and I don’t even play Albion Online.
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